Other ways to reach us: 1.800.260.6682 | 902.424.6650 | info@nsbi.ca
1800 Argyle Street, Suite 701 | Halifax, Nova Scotia, Canada B3J3N8

Marketing success in international trade depends greatly upon developing an in-depth understanding and analysis of target markets. This is accomplished through research. International Trade Research will take you step-by-step through the research process. 

The course covers:

  • Planning the research process
  • Defining research objectives
  • Evaluating export opportunities
  • Evaluating import opportunities
  • Analyzing the data
  • Using the internet
  • Applying trade research: products & processes
  • Applying trade research: The promotional strategy
  • International trade research
  • Data collection
  • Sources of market information
  • Market intelligence
  • Competitor intelligence
  • Management information systems for international trade

Contact Us

Jessica McCall
Export Development Executive
Phone: 902.424.5448
Fax: 902.424.6823
Send Jessica an email