Halifax Convention Centre
1650 Argyle Street, Room 507
Halifax, NS, Canada
This workshop is now full. To be placed on the waitlist, please click "REGISTER" and fill out the online form. Thank you.
Are you targeting the best customers? If you’re not sure... you’re in trouble.
It costs 55% more to acquire a new customer than it did 5 years ago. Businesses simply can’t afford to waste time chasing the wrong prospects.
During this fast-paced 2-hour workshop, we’ll work together to identify your most profitable customer segment. You’ll walk away with more clarity, focus, and a completely new way of thinking about what triggers prospects to buy.
You should attend if:
- You are not 100% confident that you’re targeting the right customers.
- The “spray and pray” approach to growth isn’t working. You want more clarity about where to invest your time.
- You’re entering a new market or considering a pivot.
Registration fee: FREE
Light refreshments will be served.
Meet your instructor:
Katelyn Bourgoin is a 3X founder turned growth strategist. She understands the challenges product teams face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn’ s past clients include high-growth startups, SMBs, and Fortune 500 companies like Target and Holiday Inn.
Today Katelyn helps frustrated product teams to discover what triggers their "right fit" customers to buy so they can sell more, more predictably.