MISSION FULL: Trade Mission to Canada Food Expo - Japan and Korea 2018

The provinces of Nova Scotia, British Columbia, Alberta, Saskatchewan and Ontario, in partnership with the Canadian Food Exporters Association, Agri-Food Export Group and Canadian Embassies and Consulates, invite you to participate in the Canada Food Expo taking place in Japan and Korea from October 1-9, 2018.

This mission will include visits to Osaka and Tokyo, Japan as well as Seoul, South Korea, to provide food and beverage companies with an opportunity to advance their export interests in these markets. An optional health ingredients-focused program will take place in Sapporo, Japan prior to the tabletop program.
 

WHAT IS THE CANADA FOOD EXPO TABLETOP EVENT?

Canada Food Expo is a traveling trade show event held in Osaka, Tokyo and Seoul. This initiative is designed to provide a cost-effective opportunity for export-ready, small and medium-sized food and beverage producers to showcase their products to Japanese and Korean businesses.

Japanese and Korean food and beverage buyers, importers, wholesalers and distributors will be invited to view and sample Canadian products and meet with exhibitors. In addition to the one-day tabletop event in each of the three cities, Japan and Korea-specific exporter training and market tours will be arranged.

This mission will provide an opportunity to showcase your products, meet face-to-face with potential buyers, test the response to your products, and learn more about export opportunities in the Japan and South Korea markets.
 

TENTATIVE ITINERARY

Optional:

• Sunday, September 30: Arrive in Sapporo, Japan
• Monday, October 1: Functional Food Seminar & B2B Program, then Travel to Osaka

Or

• Monday, October 1: Arrive in Osaka, Japan
• Tuesday, October 2: Japan exporter education seminar, market presentations, store tours
• Wednesday, October 3: Tabletop exhibition in Osaka, Japan. Travel to Tokyo, Japan
• Thursday, October 4: Walk Health Ingredients Japan show, store tours
• Friday, October 5: Retailer presentation, Tabletop exhibition in Tokyo, Japan
• Saturday, October 6: Travel to Seoul, South Korea
• Sunday, October 7: South Korea retail store tours
• Monday, October 8: South Korea exporter education seminar, market presentations, Tabletop Exhibition in Seoul, South Korea
• Tuesday, October 9: depart South Korea
   

WHY ATTEND THE CANADA FOOD EXPO?

Japan and South Korea are important overseas markets for Canadian agriculture, food and beverages. Japan has the world’s third-largest economy, a large population and is heavily reliant on agriculture and agri-food imports, making it a high priority market for Canada. Japan is Canada’s third-largest export market for agri-food and seafood products, worth about C$4.2 billion in 2017. Likewise, South Korea imports over 70 per cent of its food consumption requirements, relying on imports to satisfy consumer demand for greater food variety, lower prices, and convenience food products. Canada exported C$652.3 million in agri-food and seafood products to South Korea in 2017.

Canadian companies can take advantage of the multiple agreements already in place which increase the ease and access in exporting food and beverage products to Japan and South Korea. The Canada-Korea Free Trade Agreement provides Canadian exporters with a gateway to the Asia-Pacific region as a whole and preferential access to this economy. The agreement, which entered into force on January 1, 2015, provides significantly improved market opportunities and competitiveness for many Canadian agriculture and food products. As long as terms of the agreement are met, the Japan – Canada Organic Equivalency Agreement allows companies to sell certified organic plant-based products as organic in either country. Once the Comprehensive and Progressive Agreement for Trans-Pacific Partnership is implemented, it will provide enhanced market access into key Asian markets, including Japan.
 

Registration fee: $575.00 ($500 + $75 HST) per company

Space is limited. Companies are responsible for all expenses related to travel, accommodation and meals. Interested companies may be eligible for funding through NSBI programs.
 

For more information or to register, please contact:

Julie Houde, Export Development Executive
Nova Scotia Business Inc.
E: jhoude@nsbi.ca
T: 902.424.5397
 

Registration deadline: August 17, 2018.