Other ways to reach us: 1.800.260.6682 | 902.424.6650 | info@nsbi.ca
1800 Argyle Street, Suite 701 | Halifax, Nova Scotia, Canada B3J3N8

  • Pursu.it Crowdfunding Platform Supporting Olympic Dreams

Pursu.it Crowdfunding Platform Supporting Olympic Dreams

Sunday, September 29, 2013

Pursu.it website
In October 2012, partners Julia Rivard Dexter - a Canadian canoe-kayak athlete who competed at the 2000 Sydney Olympics - and former competitive gymnast Leah Skerry, who work out of Nova Scotia, had a dream to use their ability to develop world leading technology to create a crowdfunding website focused on supporting the goals and dreams of our Canadian amateur athletes. The result is the Pursu.it crowdfunding platform, a truly unique and innovative opportunity for individuals and companies to become part of the team to advance Canadian Olympians in their quest for the podium. Pursu.it is connecting fans from all over the world to Canadian athletes with a passion and a need for financial support.


Eight amateur athletes are currently running campaigns and all are on track or have surpassed their goal. One Pursu.it fan says, "As an athlete myself, when I see an athlete on Pursu.it have a successful campaign, I know the boost they receive is what gets them on the podium! "

Pursu.it turned one year old September 29, 2013 and leading up to the Sochi Winter Games 2014, in Russia, the push is on to increase awareness and ask people around the world to join the "My Money's on Dreams" campaign by tweeting, Facebooking, or emailing a short video clip saying “My money's on dreams" with the hashtag #mymoneysondreams or #athletepursuit. The goal is to bring more focus to the Pursu.it platform and how it is helping athletes.

Pursu.it was recently featured on CBC the National. The feature highlighted Megan Imerie and Larisa Yurkiw - Sochi hopefuls who are both fundraising to make their way to the top.

Learn more about the idea, the campaigns and the vision behind this innovative application of crowdfunding to support our Canadian Athletes at Pursu.it.