Since 2001, NSBI has focused on results, not activity. Activity is critical, but it must support the targets. In the first five years, it was about job creation.

Now, it’s not just about jobs. It’s about working with clients to create the right jobs.

Jobs that provide the opportunities to match the skills of the province’s
graduates and workforce.

Jobs that offer competitive salaries. Jobs that will create prosperity for the province.

For these reasons, NSBI’s key accountability metric is not just job creation, but total payroll created and retained by its clients. This captures not only job numbers, but also average salaries. NSBI’s new target is:

• $800 million in total client payroll created and retained over the next five years.

The target is aggressive but achievable.

This will assist the organization in reaching its ultimate goal of its clients creating and retaining $1 billion in total payroll by 2013.

The total payroll metric is a more strategic measurement tool for NSBI. It ensures the organization is focused. It aligns business units. It gives NSBI a unified purpose.

Vision

In 2001, NSBI created a vision for the organization – a process of translating the intent of the statute that created NSBI into an understanding of what it needed to become and how it needed to operate to achieve its goals.

The organization works for the interests of the province and it must continue to be fully accountable to the people of Nova Scotia.

NSBI’s vision is:

“ A strong, prosperous and competitive Nova Scotia. ”

Mission

NSBI’s commitment to growing and sustaining the economy of Nova Scotia has not wavered throughout the years.

The organization’s mission is:

“ To deliver client-focused business solutions that result in strong, sustainable economic growth and prosperity for the Province of Nova Scotia. ”

Goals

NSBI’s primary goal is to:

In doing so, NSBI will:

• Raise the level of wealth and prosperity for the people of Nova Scotia.
• Increase revenues for the Province of Nova Scotia.

Values

NSBI recognizes that its goals cannot be achieved by individuals alone, but as a result of the larger team effort. In order to be a strong and effective team, NSBI employees hold each other accountable to a set of values they have established.

IntegrityWe are open, honest, fair and ethical.

Creativity
We embrace change, innovation and resourcefulness to achieve success.

RespectWe are considerate of others, their ideas and opinions.

ProfessionalismWe are dedicated to excellence and hold ourselves to the highest standards.