Software Provider Adding New Employees, Attracting Local Clients

Dec 13, 2010

SimplyCastSimplyCast.com, a homegrown multi-channel marketing software provider and international exporter, is adding new employees.

The province is supporting SimplyCast's growth with a five-year payroll rebate to a maximum of $1,008,000 through Nova Scotia Business Inc. (NSBI), the province's business development agency.

Under this agreement, the company's plan could see it create up to as many as 100 new jobs in sales, software development, system administration, marketing and client support over the next five years.

"SimplyCast is a great example of a company creating good jobs for young Nova Scotians, innovating and competing successfully in international markets," said Economic Development Minister Percy Paris. "This company embodies the three pillars of our economic plan, jobsHere, and I applaud their future growth plans in our province." 
 
The Dartmouth-based company offers a software-as-a-service platform that combines online, offline, mobile and social media tools with platforms like Twitter. This service is often referred to as multi-channel campaign management (MCCM).

According to the world's leading information technology research and advisory company Gartner Inc., more companies are using an MCCM approach to campaigns because it is interactive, measurable and reaches a broader audience. 

"SimplyCast is actively recruiting new graduates and we look forward to continue growing our team," said Saeed El-Darahali, president and CEO of SimplyCast. "Based on current trends, we are confident the industry demand will be there to support our growth."

SimplyCast exports its services to more than 175 countries and clients include Sony Entertainment, Maritime Travel, Holiday Inn, YMCA and CarShare Atlantic Ltd.   

"SimplyCast is part of a growing number of companies in Nova Scotia that are staying ahead of industry trends and creating in-demand jobs," said Stephen Lund, president and CEO of NSBI. "These are forward-looking, exciting opportunities that keep and attract young and innovative minds here."

The payroll rebate has been the principle tool used to transition the province to a more globally focused, knowledge-based economy. This shift has resulted in more competitive salaries in a broader range of fields.

SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. The company’s multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries.

Nova Scotia Business Inc. is Nova Scotia's private-sector-led business development agency. NSBI is the investment attraction arm of the province and helps businesses in Nova Scotia meet growth potential through advisory services, trade development, financing and venture capital.


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