NSBI Receives fDi Magazine Digital Marketing Awards

Dec 19, 2012

Nova Scotia Business Inc.'s (NSBI) effective use of digital marketing to attract investment to the province from around the world is also attracting an international award of excellence.

NSBI has been recognized for its work by UK-based fDi Magazine, a publication from The Financial Times Ltd.

"Innovative online strategies are attracting new companies to Nova Scotia and creating new jobs in our province," said Percy Paris, Minister of Economic and Rural Development and Tourism. "We all work together to deliver on the jobsHere plan, to create high-value jobs in Nova Scotia."
"Digital marketing strategies are a key component of our work at attracting international investment to Nova Scotia," said Stephen Lund, president and CEO of NSBI. "I congratulate my team on this accomplishment and for putting Nova Scotia on the map."

From over 50 global entries, categorized by country, region and city, NSBI performed well across the board.

NSBI placed in a number of fDi Digital Marketing Awards' categories:

  • NSBI's website ranked eighth worldwide and is the top website among regions.
  • Second worldwide for Most Innovative Digital Marketing Strategy.
  • Second among regions for Top Digital Marketing.
  • Tenth for Top Overall Digital Marketing Strategy.

"This comes as no surprise, as the innovative use of online by Nova Scotia Business Inc. as part of its excellent overall communications brought welcome clarity to a potentially complex choice for us. It made a compelling case that Nova Scotia was the right choice for our first North American location," said David Walsh, chief operating officer, Frontier Developments. "What really stood out for me was the unique ability to quickly and fully understand Nova Scotia's many strengths through a creative digital approach."

"Nova Scotia Business Inc. put in an eye-catching entry in fDi's first ever Digital Marketing Awards, and as a member of the judging panel I was very impressed," said Courtney Fingar, editor of fDi Magazine. "It is apparent that NSBI has a well-thought-out strategy for maximizing exposure across digital platforms. The organization understands that online marketing is a great equalizer, allowing smaller locations to be savvy about how they promote themselves with limited resources.

"NSBI's approach covers all online areas comprehensively, yet in distinct fashion, and in particular, I found the website to be attractive and informative. All of these efforts appear to be carried out with a clear focus on return on investments, which is very important. Congratulations to NSBI for standing out in our benchmarking."

Mr. Lund congratulated Greater Halifax Partnership for also being recognized by fDi for its digital marketing efforts.

For more information about these awards and the results visit Digital Marketing Awards 2012 (PDF) .

fDi Magazine is a specialist publication from the London-based Financial Times Ltd. publishing group which reports on crossborder investment and corporate expansion. It is read by senior level executives at multinational companies.

Nova Scotia Business Inc. is the province's private-sector-led business development agency. Through trade development, investment attraction, business financing and venture capital, NSBI assists local companies and attracts international companies to Nova Scotia.