New Business for Canso

Mar 26, 2003

Canso will soon be home to a customer contact centre expected to employ more than 50 people. Economic Development Minister Cecil Clarke made the announcement in Canso today, March 26.

Doppleganger Canso Inc. (DCI), a new company created by Acrobat Results Marketing Inc. and Strategis Marketing Inc. of Ontario and Nova Scotia, will be operating out of the newly renovated Canso Enterprise Centre.

This agreement with DCI will provide stable jobs, good salaries, and vital benefits to the town for years to come, said Mr. Clarke. With new jobs in a new sector, Canso has a chance to broaden its economy and offer ongoing work to its residents.

Nova Scotia Business Inc. will provide the company with a payroll rebate of $420,000 over five years to support employment growth. As part of the agreement with DCI, the provincial government will also provide $100,000 to help the company offset startup costs associated with recruitment and training in setting up the new contact centre. In addition, Human Resources Development Canada is planning to provide assistance to the project through a targeted wage subsidy once the project is operational.

Acrobat operates two customer contact centres in Ontario with more than 180 seats and 500 employees. The company intends to operate DCI as a spoke operation from the Ontario hub.

Mr. Clarke was joined at the podium by Stephen Lund, president and CEO of Nova Scotia Business Inc., Roland Klassen, president of Acrobat Results Marketing Inc., and Canso Mayor Frank Fraser.

DCI's investment in Canso reflects its commitment to an alternate business model for contact centre deployment which capitalizes on smaller labour pools located in rural communities. This is an exciting opportunity that we hope will become a model for other communities throughout Nova Scotia, said Mr. Lund. In addition, our payroll rebate supports the company as it achieves employment milestones over the next five years and builds on our efforts to attract sustainable business to communities throughout the province.

On behalf of Acrobat and Strategis, I am delighted to be a part of this initiative, said Mr. Klassen. I would like to thank the members of Team Guysborough and Nova Scotia Business Inc. for their hard work in making this project a reality.

The Canso contact centre is part of the ongoing effort by Team Guysborough, an intergovernmental group chaired by the province of Nova Scotia. The group is working with the local community on a recovery blueprint for the area. Team Guysborough looks for ways to diversify the local economy both inside and outside the traditional mainstay of the fishery so the community can reduce its dependency on a single industry and remain self-sufficient over the long term.

The provincial government recently invested another $195,000 in economic development projects in the area through Team Guysborough. Projects include education and re-training with income support in various sectors including the offshore, forestry and health sectors, infrastructure improvements for Camp Glasgow and the Stan Rogers Folk Festival, top-up support to federal funding for 50 short-term jobs, and research assistance for community-led development projects.