One of Nova Scotia's most creative social media agencies is expanding, creating up to 40 new full-time jobs in Halifax.
Colour Social, a Halifax-based social media strategy agency, is an industry leader. Though many of its clients are located outside the province, the company's ability to work remotely allows it to expand locally.
"We are pleased to support a growing local company like Colour Social," said Graham Steele, Minister of Economic and Rural Development and Tourism. "Colour Social is innovative, globally-competitive, and is creating new opportunities that will allow Nova Scotia graduates to work and thrive at home."
The direct tax benefit to the province related to Colour Social's incremental growth will be up to $686,000, if it achieves its maximum targets. Colour Social can earn up to $471,480 of this revenue back from the province, as the company achieves hiring targets.
"Although we expect our growth to be driven from markets outside the province, where the majority of our clients are located, we see Halifax as the ideal location for this expansion," said Chris Keevill, president and CEO, Colour Social. "As a business, we need to grow where we can attract and retain the best possible talent for our industry. And for Colour Social, that location is Halifax."
There are many social media companies and organizations in Halifax, such as Dalhousie University's Social Media Lab, which officially opened in March. Researchers and students study how social media is changing how people communicate and connect online, and how these changes impact the social, economic, and political norms and structures of modern society. This brand new research space is the first of its kind in Canada.
"When I decided to study marketing in university, I knew there was a chance I'd have to leave home to find work," said Leah Murray, an intern from Acadia University's Business Administration program. "Spending the summer working in social media and helping Colour Social and its clients has been a great experience so far, and has shown me and my classmates that there are really exciting career opportunities right here."
Recently, Colour Social was one of only a few firms globally to be selected for the Salesforce Marketing Cloud Digital Services Alliance. Through this partnership, Colour Social will be delivering social media services for Salesforce clients around the world.
"Over the last few years, Nova Scotia has established itself as a leader in the emerging creative technology sector," said Stephen Lund, president and CEO of Nova Scotia Business Inc. "When you have a company like Colour Social choosing to grow in Halifax instead of Toronto, you know, that as a province, we're moving in the right direction. This is the kind of competitive opportunity NSBI was created to support."
In a recent performance analysis by Gardner Pinfold, an independent consultant, NSBI client activity contributed $139.2 million in new provincial tax revenues. Every tax dollar invested via payroll rebates returned $1.54 to the province and taxpayers.
Nova Scotia Business Inc. is the province's private-sector-led business development agency. Through trade development, investment attraction, business financing and venture capital, NSBI assists local companies and attracts international companies to Nova Scotia.
Colour Social is an agency focused on gaining leverage for brands in social networks. It uses technology, analytics and creativity to balance art and science. The company's clients include Salesforce, Nestle, GlaxoSmithKline, Ontario Lottery Group and Infrastructure Ontario.