Halifax Peppers New York

Late in June 2010 commuters to the New York City financial district received the following insert in their daily financial post. This awareness campaign was developed through the cooperation of the Atlantic Canada Opportunities Agency (ACOA), Nova Scotia Tourism and Nova Scotia Business Inc. The intent is to provide a more clear picture of what Halifax has to offer financial services and insurance companies. Why New York? Because that's where major firms hang their hat and we wanted to catch them at home.