International Trade Research

Marketing success in international trade depends greatly upon developing an in-depth understanding and analysis of target markets. This is accomplished through research. International Trade Research will take you step-by-step through the research process. 

The course covers:

  • Planning the research process
  • Defining research objectives
  • Evaluating export opportunities
  • Evaluating import opportunities
  • Analyzing the data 
  • Using the internet 
  • Applying trade research: products & processes
  • Applying trade research: The promotional strategy
  • International trade research
  • Data collection
  • Sources of market information
  • Market intelligence
  • Competitor intelligence
  • Management information systems for international trade

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