International Market Entry Strategies

This course will cover a comprehensive assessment of international market entry options for the export of products or services and optimal market entry strategies. The learner will be able to assess barriers to market entry, differentiate between market entry strategies, recommend potential international partners through consultations and analysis of strengths and weaknesses and negotiate partnership agreements.

The course includes:

  • Defining strategic needs 
  • Barriers to entry 
  • Distribution issues
  • Market Entry Strategies
  •  Partnering with Foreign Agents and Distributors
  • Foreign Direct Investment and Market Entry
  • Strategic Alliances
  • Investing in International Partnerships
  • Trade Shows
  • Finding the Right Partner
  • Negotiating Partnering Agreements
  • Working with Suppliers
  • Technology partnering
  • Managing a Joint Venture
  • Exit Strategies 

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