International Marketing

Marketing is one of the key customer focused aspects of business. Nowhere is marketing more important than in the global marketplace where competition is fierce.

This course will teach you how to outdistance the competition and includes:

  • The principles of marketing
  • Domestic vs. international marketing
  • The International Marketing Plan
  • Market Research
  • Market Access
  • Cultural considerations in international marketing
  • Political, legal and regulatory considerations in international marketing
  • Marketing the right product or service
  • Personal selling abroad
  • Mass marketing abroad
  • Pricing and marketing
  • Enhancing the marketing effort
  • Marketing services 





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