GetConnected is a training program specifically designed to empower rural-based small businesses in Nova Scotia to explore, develop and implement a growth strategy using web-based technologies. GetConnected will give you the knowledge you require to make strategic business decisions about when and how to invest in your online presence.
Learn more about:
* Business issues related to expanding into new markets
* How to use the Internet for market research and assessing your competition
* What makes an effective website
* Developing a social media strategy and tapping into the benefits of sites such as Facebook and Twitter
* Online advertising and email newsletters
* How to track and measure the success of your online presence
* eCommerce.
By participating in GetConnected business planning sessions, online learning modules and hands-on skill development activities, you will learn how to use the Internet's tools to grow your business.
Program Details
The program runs from September 2010 to February 2011 and includes the following components:
* Application and selection process.
* A one-day business development workshop and introduction to eMarketing at Acadia University. Tentatively set for Tuesday, September 14th, 2010.
* Online module 1: Using the Internet to size up the competition and explore new markets.
* Online Module 2: Trade and export issues related to market growth.
* Online Module 3: Sustainability issues to consider when you expand your business into new markets.
* Development of a growth strategy facilitated by an ACSBE business counsellor.
* Online Module 4: Online branding: websites, effective design, usability testing, search engine optimization, designing for conversion, analyzing traffic.
* Online Module 5: Social Media: using Facebook, Twitter, YouTube and more.
* Online Module 6: Online communication tools and email newsletters.
* Online Module 7: Advertising including Google Adwords, Facebook and others.
* Online Module 8: Introduction to eCommerce.
After you complete the online sessions, a business counsellor will be available for a few months thereafter to assist you as you decide which strategies you want to implement.
Program Investment
The program costs $400 plus HST.
Business Commitment
Either you or a designated person in your business must commit to the program throughout its six-month duration. The time required to complete each online module will vary, but you should expect to spend at least eight hours a week for each module. Some modules will last two weeks.
Deadline for applications is August 27, 2010. Visit http://www.acsbe.com/getconnected to register.
Time:
http://www.acsbe.com/getconnected
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